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LTK DM
overview
Recognizing the challenge Creators face with managing a high volume of social media DMs and the opportunity to increase app engagement and traffic for LTK, LTK DM streamlines the Creator workflow by integrating automation into the existing LTK ecosystem, reducing the need to utilize additional apps.
Existing auto-DM tools are cumbersome, forcing Creators to spend excessive time setting up these tools or responding to DMs manually, detracting from their ability to focus on creating more monetizing content.
Empower Creators to efficiently direct their social media followers to LTK while minimizing the effort required, enabling them to dedicate more time to content creation within the LTK.
Simplify the process by which Creators guide their followers to LTK.
Increase in traffic to LTK, post conversion rates and Creator earnings.
Streamlining Creator efforts by integrating an automated DM tool into their LTK workflow, simplifying content sharing DM responses, and ultimately boosting sales and engagement.
LTK
Lead Product Designer
0-1 Product
1 month to launch
This project served as a pilot for democratized UXR, which led to an unexpected increase in testers from 5 to 20 all within one week. To accommodate, I implemented a rapid iterative testing model, significantly accelerating my learning and multiple design iterations. A key learning was that simplifying products in the face of complex competitors presents a unique challenge due to user mental models; users often assume functional similarity and tend to overlook detailed information, even if it's simpler.
To expedite development and meet the constraint of a launch within a month, I started by designing within existing available templates. The initial flow, comprising a feature introduction, setup instructions, a how-to guide, and a sharing page, remained consistent throughout the design process. Daily research insights and design iterations revealed that minor adjustments yielded substantial improvements in comprehension and task completion. Consequently, success was heavily reliant on chunking text into concise segments, demonstrating concepts visually, refining existing components to enhance hierarchy and reusability and optimizing CTAs for clarity.
LTK DM generated $35k in revenue within two months, positioning the project to surpass the initial target and significantly boosted Creator conversion by 122%. Post-launch feedback from 1,700 Creators was overwhelmingly positive, directly contributing to the subsequent launch of four new features designed to further enhance engagement. Additional details can be found in the TechCrunch article here: https://tcrn.ch/4j2Qb0t
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